From here on I'll be concentrating on what can be done to bring people to your door, what will make them stick, what makes them buy and what makes businesses become 'Fail Proof'or to put it another way, in a static or stagnant success mode. What could be more uncomfortable. Being stuck in success and not being able to break free.....

We all know there is no magic formular except one

DON'T STOP, DON'T EVEN WAVER.

Never ever take your eye off the goal. Don't just look at it............DO IT. DAY IN, DAY OUT. EVERY MORNING HIT THE FLOOR RUNNING....

...AND that means every evening, plan a full day for tomorrow..... then do it.


Y'know, I can write pages & pages along those lines, but seriously, it's a bloody waste of time if all you do is read it. So if you've read it. Then my job is done. It's no good repeating it again. Every one of you have what it takes and you've just read exactly what the formular is. So what the #### are you waiting for?

Every one has read what is needed:

Find or develop you product, get a website, set it up, promote, promote, promote.

So from here on, each issue, we just talk about ways to do just that:

1. Electronic Catalogue promotion

Generate a catalogue of products or services in PDF or e-book form. Offer the catalogue away for free to your Blog or web site visitors. Search for other website owners that are not directly competing with your business, if they would consider adding their products or services to the catalogue. Then you can ask that in return they link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. You could ask them to also give away the free catalogue because you would already have your ad(s) in the catalogue. Since you created and compiled the catalogue place your ad or sponsor ad at the top or title page of the catalogue. This technique will quickly multiply your advertising.

2. Online Community Marketing

Develop a trendy online discussion board. Reward visitors points for each message they post on your board.

As an example you could reward each person 50 points for each posting. You could give them a free E-book for 1200 points which would add up to 24 postings on your board just from that one person. Just keep track of points for each person that posts on your message board. This should also work really well for e-mail discussion lists. Just post your promotional material at the top of your discussion board page.

Everyone that visits your discussion board will see your ad.

3. Radio Badge

You’ve seen this already on my blog. If you take the Blog Talk Radio badge from there and put it on your site or blog, whenever someone has a listen and finds it interesting they will want to make sure they can come back to hear next week’s show.

Then you can encourage them to put the badge on their site for the same reason etc. etc.

Obviously this helps me, you, your visitors and it costs us nothing but it helps to keep our visitors.

O.K. That's another week. Have a smashing Christmas.

See you on the other side of the Tree.

Peace and Prosperity

Bruce